TM Academy
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Tag Manager Course
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Complete course

Learn Google Tag Manager from the ground up.

A structured online course that takes you from an empty container to reliable GA4, Google Ads and consent tracking. Self-paced video lessons, a practice container and real exercises.

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Format
Online, self-paced
Level
Beginner to intermediate
Languages
EN · PT · ES
Practice
Sandbox site and container

A course built around the container

Most tutorials show isolated tricks. This course follows the order in which a real implementation happens: plan what to measure, install the container, build the base tags, add events from the data layer, connect advertising conversions, configure consent and publish a documented version.

Each lesson is a screen recording of the actual interface, followed by an exercise in your practice container and a short check of what you configured.

  • Screen-recorded lessons, not slide decks
  • Downloadable measurement plan and naming templates
  • Exercises with a solution walkthrough

What you will learn

Nine modules, from the core concepts to the habits that keep a container clean for years.

Core concepts

Accounts, containers, workspaces, tags, triggers and variables, and how they fit together.

Preview and debugging

Tag Assistant, the event timeline, the variables tab and the most common reasons a tag does not fire.

Data layer

Reading and pushing events, ecommerce objects and building data layer variables safely.

GA4 events

Google tag setup, recommended events, custom parameters, key events and ecommerce reporting.

Ads conversions

Google Ads conversion tags, conversion linker, enhanced conversions and remarketing basics.

Consent Mode v2

Default and update commands, banner integration and checking consent state per tag.

How it works

  1. Send the form

    Tell us your current level and what you want to track. We confirm the course is the right starting point.

  2. Receive the proposal

    You get the enrollment fee, what is included and how access works, in writing, before any commitment.

  3. Start learning

    Access is released, your practice container is ready and questions come back through the same channel.

Who the course is for

Marketers who are tired of waiting for a developer to add a pixel. Analysts who need trustworthy GA4 data. Freelancers and agencies who want to offer tracking as a service. Business owners who want to understand what is installed on their own site.

If you already use Tag Manager, the first modules work as a quick review and the later ones on data layer, consent and governance are where most of the value is.

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Frequently asked questions

How long do I have access to the lessons?

Access terms are stated in your written proposal. The downloadable templates and checklists are yours to keep.

Do I get a certificate?

You receive a certificate of completion from TM Academy. It is not a Google certification; the material does overlap substantially with what Google's own skill assessments cover.

Can I ask questions during the course?

Yes. Questions go through the same contact channel and are answered in writing. Live help is available through mentoring.

Is the course updated when the product changes?

Lessons are reviewed when Tag Manager changes its interface or features, such as the move to the Google tag and Consent Mode v2.

Contact

Tell us what you want to measure

Describe your site and your current tracking. A specialist reads every request and replies in writing with a recommended program, scope and price. No automated sales sequences.

Please do not include passwords, container access credentials, identity documents or payment details.

How pricing works

We publish no fixed prices, because every engagement depends on your level, your site and what you need to measure. The course has a single enrollment fee. Mentoring is packaged by number of sessions, implementation reviews are scoped per container, and team training scales with group size. You always receive a written proposal before any commitment.

The final price is confirmed in writing. No hidden fees and no recurring charges unless you agree to them.

Where we operate

Training is delivered online to learners in the United States, Brazil, Mexico, Canada and Argentina. Live sessions are scheduled across time zones in the Americas, and materials are available in English, Portuguese and Spanish. We keep no physical offices in these countries: instruction happens through video calls, screen sharing and the learning platform.

Ready to take control of your tags?

No obligation and no sales pressure — just the information you need to decide.

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