TM Academy
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Training for Teams
Team workshop with a presenter at a whiteboard

Training for teams

One container, one way of working.

Live workshops for marketing, analytics and development teams that share a Tag Manager container. Same curriculum as the course, shaped around your stack, with shared conventions your team can keep using.

Format
Live online workshops
Group
Small and mid-sized teams
Languages
EN · PT · ES
Afterwards
Follow-up window

Shared skills, fewer surprises

When several people edit the same container without shared rules, tags get duplicated, names stop making sense and nobody knows which version is live.

The workshops build a common foundation and then agree, together, on the conventions, permissions and review steps your team will follow.

  • Content adapted to the team's level and platforms
  • Exercises in a sandbox or in your own container
  • Shared templates and documentation

What the workshops cover

A core program, adjusted after a short conversation about your team and stack.

Foundations for everyone

Tags, triggers, variables and Preview, so every team member speaks the same language.

Roles and permissions

Who publishes, who approves and how workspaces and environments support that flow.

Naming and documentation

Conventions for tags, triggers, variables, folders and version notes.

Measurement plan

Translating business goals into GA4 events, parameters and key events.

Advertising tags

Conversion tracking for Google Ads and other platforms, with clear ownership.

Consent and compliance

Consent Mode v2 and the privacy rules of the countries where you operate.

How it works

  1. Describe the team

    Tell us the team size, roles, platforms and what you want them to achieve.

  2. Agree on the program

    We propose format, modules, schedule and price in writing for your approval.

  3. Run the workshops

    Live sessions with hands-on labs, followed by a window for questions once people are back in the container.

Designed for real teams

Workshops can run as one intensive day or as several shorter modules spread over a few weeks, which usually works better for busy teams.

Recordings and materials remain available to participants after the live sessions end.

Request a quote

Group of colleagues working together with laptops

Frequently asked questions

What size of team do you train?

Workshops work best for small and mid-sized groups. Larger organizations are split into cohorts so everyone gets hands-on time.

Can developers and marketers attend together?

Yes, and it is usually a good idea. Some modules can be split by role when the topics diverge.

Can you use our own container?

Yes, with care. We usually start in a sandbox and move to your container in a dedicated workspace for the final labs.

Do you offer in-person workshops?

Training is delivered online. This keeps scheduling flexible across offices and time zones.

Contact

Tell us what you want to measure

Describe your site and your current tracking. A specialist reads every request and replies in writing with a recommended program, scope and price. No automated sales sequences.

Please do not include passwords, container access credentials, identity documents or payment details.

How pricing works

We publish no fixed prices, because every engagement depends on your level, your site and what you need to measure. The course has a single enrollment fee. Mentoring is packaged by number of sessions, implementation reviews are scoped per container, and team training scales with group size. You always receive a written proposal before any commitment.

The final price is confirmed in writing. No hidden fees and no recurring charges unless you agree to them.

Where we operate

Training is delivered online to learners in the United States, Brazil, Mexico, Canada and Argentina. Live sessions are scheduled across time zones in the Americas, and materials are available in English, Portuguese and Spanish. We keep no physical offices in these countries: instruction happens through video calls, screen sharing and the learning platform.

Ready to take control of your tags?

No obligation and no sales pressure — just the information you need to decide.

Request a quote